Have you come face-to-face with the one thing (or maybe even two?) that’s standing between you and your dream OBM clients?
See, when it comes to being a VA & OBM, positioning yourself as the best choice – not just a choice – calls you to offer something unique, and to do that you actually have to get clear on who you are offering your unique skills to in the first place!
This sounds like common sense, but during the early stages of your business journey, this is quite easily overlooked!
According to an article published by Hootsuite working with your dream clients can actually help boost your finances because you’ll not only be able to commit more fully to the things you love working on, but you’ll be able to charge more because you have such great experience working with them!
Here are a few things to keep in mind when you’re creating a service-based business with dream clients in mind
Get clear on your people
Let me get one thing straight: your ideal clients should have goals and values that align with what you can offer (not the other way around).
Trying to cater to all of your potential clients may sound like a good idea. In practice, however, focusing on which tasks you do best would save you both A TON of resources.
So, write them down: What services do you love doing? What services (or goods) can you offer? Which businesses need them? Why do they need them? What is their desired transformation?
Your conclusion: those are the kind of people you have have something to offer to!
Next, get clear on what values they may have that align with yours! What are their core pillars in business? How do they treat their team? What hobbies do they have? What is their work-life balance like?
You see- understanding these different things can give you clarity on who you work best with!
Now, go and market your biz to their best interests, in the platforms they most frequent in. Are they on social media? Facebook, IG, or maybe even Clubhouse?
Quality over Quantity
I know, when a business is at that pre-scaling phase, the idea of having more clients sounds better. But that’s just WRONG. This isn’t the corporate world – you now have the privilege of saying no.
Don’t get me wrong, I’ve been through times when any deal is better than no deals – back when I needed to jump on any experience I can get. BUT clients with whom you build genuine rapport are the ones truly paving you an avenue for growth! They’re the ones who you will just LOVE getting up in the morning to support, to help grow their businesses, and lead their vision!
Remember: quality over quantity
Frame your authority
Now, once you’re clear on your people, who you truly want to serve and support it’s down to framing your authority in the space so that you truly become that go-to-person for your dream client.
If you haven’t already started thinking about building your authority and positioning yourself as the expert there could be a few reasons why.
- You don’t have the skills or expertise to leverage in the first place (I doubt this though!)
- You have the skillset, but you’re not confident in leveraging it to attract your dream high-ticket clients and support them in the process.
It’s a bit of a chicken and egg situation, really: What comes first, building your authority or learning the skills?
I say… Why can’t they come at the same time?
So at first, it’s okay to dive into all the things as you learn, find your way, and truly understand what you’re good at. Once you’ve discovered this it’s just a matter of taking these newfound skills and talking about them on your go-to platform in the context of helping and supporting your dream client!
When I first left corporate and started out as an OBM, I learned fast and hard. Things unraveled pretty quickly because I masterfully leveraged what I knew on top of what I was currently learning.
I discovered how to implement these strategies and systems into yielding the maximum impact for my client’s businesses.
BUT it wasn’t all smooth sailing. I spent the majority of my days learning new platforms, understanding systems, and taking courses that enabled me to show up and serve my clients.
Before I knew it, I was serving multi 6 & 7-figure businesses, managing teams of 10+ and leading multi 6-figure launches!
Growing a DFY business needs a strategy around positioning yourself for your Dream client in the market, exercising your freedom of choice over who to work with, and aligning both to create the best situation to fulfill your long-term goals.
Still unsure how to find your dream clients for your service-based business? Download your FREE Resource here so that you can start Cultivating your dream client roster!